Baseball is America’s pastime and we’re big fans ourselves. Branding any team is essential to maintaining a steady fan base, and is even more important in a minor league team setting. The Reno Aces are the Tripe-A affiliate of the Arizona Diamondbacks, and are a force on the minor league baseball circuit.

The ball club called Infinity Image works about leveraging their brand into an immersive fan experience. We wrapped our heads around the idea and ultimately conceived an interactive fan “speed pitch” inflatable unit.

The concept is simple. Fans compete by throwing a baseball into the wall of the unit. The speed is recorded much like any pitcher’s speed is, and posted for all to see. The fastest pitch of the day receives a prize, typically in the form of team merchandise.

The team and the managers of the club were ecstatic with the results. We ensured not only brand continuity, but developed a simplistic way to engage more with families in attendance.

The inflatable unit not only looks sharp, it also helps generate additional revenue for the ball club. In tougher economic times, the project was nothing short of a success.